Newsroom transformation
+4
Aug 25, 2026
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5 min read
The audience stopped arriving on purpose. Only attention you earn can be kept.
content creators
+6
Aug 19, 2026
3 min read
Why institutions are hiring trust instead of building it
Aug 11, 2026
6 min read
Every study I have covered this year points the same direction. Kelsey Ogletree built a business on it.
Aug 5, 2026
Six people who earned trust by narrowing, not expanding. The first Trust Builders list.
+8
Jul 28, 2026
Three major reports reveal why showing up is no longer enough.
Jul 21, 2026
The people who don't watch creators assume they can't be trusted. The people who do watch them trust them more than they trust us.
communications
Jun 25, 2026
“No comment” responses from sources are no longer a benign industry reality, but a primary driver of declining trust
+5
Jun 16, 2026
I asked why comms won't hire journalists. 231 people showed up to answer.
Jun 4, 2026
What these seven are doing that most newsrooms are still debating
May 13, 2026
4 min read
What Happened When a Newsroom Actually Did It
+2
May 5, 2026
2 min read
This isn’t some outlier. It’s the map people drew of the world they actually live in.
Gen Z
Apr 23, 2026
The word we built careers around is now irrelevant to the audience
Apr 7, 2026
8 min read
Newsroom foundations are quicksand right now. Let’s pour some cement.
Mar 24, 2026
Jack Brewster built a news app for Gen Z. What he’s learning should worry legacy media and give hope to any journalist still paying attention.
Mar 17, 2026
7 min read
Local newsrooms still possess something most creators don't
+3
Mar 10, 2026
9 min read
The journalists who will survive the next decade aren't waiting for their newsrooms to transform. They're transforming themselves.
Feb 17, 2026
The solutions that get celebrated improve pieces of a machine that no longer fits the environment
Feb 10, 2026
The only question left is whether the people in the middle will let change happen or keep blocking it
Jan 27, 2026
Since people trust institutions less, they look to individuals instead
Jan 13, 2026
Fernando Hurtado left NBC to become personally accountable
Jan 6, 2026
These creators are building the future
Dec 30, 2025
Leaders and newsrooms can’t hide behind glossy reports or clickbait
Dec 23, 2025
From "Do I trust you enough to watch you on TV?" to "Do I trust you enough to open your email?"
Dec 16, 2025
Audiences didn't abandon journalism. Journalism abandoned the relationship
Dec 13, 2025
Your title used to speak for you. Now silence speaks louder
