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Dive into a collection of past posts and rediscover timeless content.

content creators

+6

The Creator Trust Paradox

Jul 21, 2026

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6 min read

The Creator Trust Paradox

The people who don't watch creators assume they can't be trusted. The people who do watch them trust them more than they trust us.

content creators

+5

The Assignment Desk Has Migrated

Jul 16, 2026

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6 min read

The Assignment Desk Has Migrated

Steve Staeger didn’t leave TV to become a creator. He became one inside the building, and his audience became his source network.

communications

+4

The Most Expensive Two Words in Journalism

Jun 25, 2026

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5 min read

The Most Expensive Two Words in Journalism

“No comment” responses from sources are no longer a benign industry reality, but a primary driver of declining trust

Jill Manuel
Jill Manuel

content creators

+5

The people best trained to build trust can't get hired to build it

Jun 16, 2026

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6 min read

The people best trained to build trust can't get hired to build it

I asked why comms won't hire journalists. 231 people showed up to answer.

Jill Manuel
Jill Manuel

content creators

+5

The Trust Builders: Local Journalists Worth Stealing From

Jun 4, 2026

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3 min read

The Trust Builders: Local Journalists Worth Stealing From

What these seven are doing that most newsrooms are still debating

Jill Manuel
Jill Manuel
Liberating Talent Requires Liberating Leadership First

May 20, 2026

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4 min read

Liberating Talent Requires Liberating Leadership First

Unless leadership sends a clear signal, nothing changes.

Jill Manuel
Jill Manuel

content creators

+4

Freelancers for the Digital Age

May 13, 2026

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4 min read

Freelancers for the Digital Age

What Happened When a Newsroom Actually Did It

Jill Manuel
Jill Manuel

Newsroom transformation

+2

Trust Has Left the Chat

May 5, 2026

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2 min read

Trust Has Left the Chat

This isn’t some outlier. It’s the map people drew of the world they actually live in.

Jill Manuel
Jill Manuel

Gen Z

+2

Trust Ranked 39th

Apr 23, 2026

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2 min read

Trust Ranked 39th

The word we built careers around is now irrelevant to the audience

Jill Manuel
Jill Manuel

content creators

+5

They Didn’t Leave Because of TikTok. They Left Because There Was Nothing to Stay For.

Apr 7, 2026

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8 min read

They Didn’t Leave Because of TikTok. They Left Because There Was Nothing to Stay For.

Newsroom foundations are quicksand right now. Let’s pour some cement.

Jill Manuel
Jill Manuel
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The Trust Shift

A newsletter discussing the changing trust dynamics that are transforming journalism, leadership, and modern communication, and what it means for anyone who needs to build trust with the public today.

© 2026 The Trust Shift.
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