content creators

The Trust Builders: Six People Getting Chosen On Purpose

Sep 1, 2026

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5 min read

The Trust Builders: Six People Getting Chosen On Purpose

Three journalists. Three executives. One habit in common: nobody stumbles into their work.

content creators

The BBC just told you where every industry is headed

Aug 19, 2026

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3 min read

The BBC just told you where every industry is headed

Why institutions are hiring trust instead of building it

Jill Manuel

content creators

Aug 11, 2026

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6 min read

Deeper, Not Wider

Every study I have covered this year points the same direction. Kelsey Ogletree built a business on it.

Jill Manuel

content creators

Aug 5, 2026

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3 min read

They All Cover Less Than You Do

Six people who earned trust by narrowing, not expanding. The first Trust Builders list.

Jill Manuel

content creators

You Got Visible. They Still Don't Trust You.

Jul 28, 2026

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6 min read

You Got Visible. They Still Don't Trust You.

Three major reports reveal why showing up is no longer enough.

Jill Manuel

content creators

Jul 21, 2026

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6 min read

The Creator Trust Paradox

The people who don't watch creators assume they can't be trusted. The people who do watch them trust them more than they trust us.

content creators

Jul 16, 2026

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6 min read

The Assignment Desk Has Migrated

Steve Staeger didn’t leave TV to become a creator. He became one inside the building, and his audience became his source network.

content creators

The people best trained to build trust can't get hired to build it

Jun 16, 2026

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6 min read

The people best trained to build trust can't get hired to build it

I asked why comms won't hire journalists. 231 people showed up to answer.

Jill Manuel

content creators

The Trust Builders: Local Journalists Worth Stealing From

Jun 4, 2026

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3 min read

The Trust Builders: Local Journalists Worth Stealing From

What these seven are doing that most newsrooms are still debating

Jill Manuel

content creators

May 13, 2026

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4 min read

Freelancers for the Digital Age

What Happened When a Newsroom Actually Did It

Jill Manuel

content creators

They Didn’t Leave Because of TikTok. They Left Because There Was Nothing to Stay For.

Apr 7, 2026

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8 min read

They Didn’t Leave Because of TikTok. They Left Because There Was Nothing to Stay For.

Newsroom foundations are quicksand right now. Let’s pour some cement.

Jill Manuel

content creators

Mar 24, 2026

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8 min read

You Can't Broccoli Your Way to Trust

Jack Brewster built a news app for Gen Z. What he’s learning should worry legacy media and give hope to any journalist still paying attention.

Jill Manuel

content creators

Trust Already Lives in the Feed. Local News Needs to Show Up There.

Mar 17, 2026

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7 min read

Trust Already Lives in the Feed. Local News Needs to Show Up There.

Local newsrooms still possess something most creators don't

Jill Manuel

content creators

Mar 10, 2026

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9 min read

Stop Waiting for Permission

The journalists who will survive the next decade aren't waiting for their newsrooms to transform. They're transforming themselves.

Jill Manuel

content creators

Preservation Isn't a Strategy: Why Local News Keeps Choosing Familiar Over Functional

Feb 17, 2026

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7 min read

Preservation Isn't a Strategy: Why Local News Keeps Choosing Familiar Over Functional

The solutions that get celebrated improve pieces of a machine that no longer fits the environment

Jill Manuel

content creators

Feb 10, 2026

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4 min read

The Resistance Isn’t at the Top

The only question left is whether the people in the middle will let change happen or keep blocking it

Jill Manuel

content creators

The Trust Shift: Why Visibility is the New Bedrock of Leadership

Jan 27, 2026

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4 min read

The Trust Shift: Why Visibility is the New Bedrock of Leadership

Since people trust institutions less, they look to individuals instead

Jill Manuel

content creators

Can a Farm-to-Table Approach Save Local News?

Jan 13, 2026

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5 min read

Can a Farm-to-Table Approach Save Local News?

Fernando Hurtado left NBC to become personally accountable

Jill Manuel

content creators

Six Journalists Proving Where Trust Actually Lives

Jan 6, 2026

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6 min read

Six Journalists Proving Where Trust Actually Lives

These creators are building the future

Jill Manuel

content creators

Dec 30, 2025

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4 min read

Trust in Transition

Leaders and newsrooms can’t hide behind glossy reports or clickbait

Jill Manuel

content creators

The Trust Shift: The Rise of the One-Person Institution

Dec 23, 2025

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8 min read

The Trust Shift: The Rise of the One-Person Institution

From "Do I trust you enough to watch you on TV?" to "Do I trust you enough to open your email?"

Jill Manuel

content creators

The Trust Migration No One Wants to Talk About

Dec 16, 2025

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8 min read

The Trust Migration No One Wants to Talk About

Audiences didn't abandon journalism. Journalism abandoned the relationship

Jill Manuel

content creators

Why Executive Visibility Is No Longer Optional in the Trust Era

Dec 13, 2025

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7 min read

Why Executive Visibility Is No Longer Optional in the Trust Era

Your title used to speak for you. Now silence speaks louder

Jill Manuel

content creators

The Myth of Aging Into News: New Data That Shatters a Decades-Old Assumption

Dec 11, 2025

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6 min read

The Myth of Aging Into News: New Data That Shatters a Decades-Old Assumption

The audience legacy media is waiting for isn't coming

Jill Manuel