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We built fortresses. Who is willing to build bridges?
Today’s leaders face a brutal truth: just as people have grown distrustful of the media, they no longer automatically trust CEO pledges or corporate boilerplate. The Edelman Trust Barometer 2025 shows rampant institutional distrust. Public grievance is driving people away from both companies and the press.
Gallup confirms it: only 28% of Americans trust traditional media today, a record low. The Narrative Nexus 2025 Survey finds that voters want the same traits from CEOs: clarity and consistency that they demand from their news sources.
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Expectations Overlap
Leaders and newsrooms can’t hide behind glossy reports or clickbait. Readers and employees now demand the same things from executives and editors: trust, authenticity, accessibility, and consistency. Harvard Business Review reports that Gartner research notes, "Trust is an invaluable commodity… [leaders] need a solid foundation of employee trust."
Forbes echoes the point: real workplace motivation comes from trust, not perks. Every promise, every story, is judged by whether it feels real and valuable. Employees want transparent leadership; audiences want transparent news. When the media falters, people naturally question the motives of all information gatekeepers, including CEOs.
We keep hearing: make complex ideas "accessible." That's what people tell their journalists and their managers. Provide reliable context, and you earn credibility. Remain silent or spin, and trust erodes. This trust shift creates tension. It also creates clarity. Authenticity isn't just a lovely thing to say about someone (“isn’t she so authentic?”), it's a currency. Consistent actions count more than slogans.
We can adapt. We must adapt. We will adapt.
Happy New Year, and here’s to an authentic 2026.