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Gen Z

content creators

+5

The Trust Builders: Local Journalists Worth Stealing From

Jun 4, 2026

•

3 min read

The Trust Builders: Local Journalists Worth Stealing From

What these seven are doing that most newsrooms are still debating

Jill Manuel
Jill Manuel

Gen Z

+2

Trust Ranked 39th

Apr 23, 2026

•

2 min read

Trust Ranked 39th

The word we built careers around is now irrelevant to the audience

Jill Manuel
Jill Manuel

content creators

+5

They Didn’t Leave Because of TikTok. They Left Because There Was Nothing to Stay For.

Apr 7, 2026

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8 min read

They Didn’t Leave Because of TikTok. They Left Because There Was Nothing to Stay For.

Newsroom foundations are quicksand right now. Let’s pour some cement.

Jill Manuel
Jill Manuel

content creators

+6

You Can't Broccoli Your Way to Trust

Mar 24, 2026

•

8 min read

You Can't Broccoli Your Way to Trust

Jack Brewster built a news app for Gen Z. What he’s learning should worry legacy media and give hope to any journalist still paying attention.

Jill Manuel
Jill Manuel

The Trust Shift

A newsletter discussing the changing trust dynamics that are transforming journalism, leadership, and modern communication, and what it means for anyone who needs to build trust with the public today.

© 2026 The Trust Shift.
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