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communications

content creators

+5

The Assignment Desk Has Migrated

Jul 16, 2026

•

6 min read

The Assignment Desk Has Migrated

Steve Staeger didn’t leave TV to become a creator. He became one inside the building, and his audience became his source network.

communications

+4

The Most Expensive Two Words in Journalism

Jun 25, 2026

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5 min read

The Most Expensive Two Words in Journalism

“No comment” responses from sources are no longer a benign industry reality, but a primary driver of declining trust

Jill Manuel
Jill Manuel

content creators

+5

The people best trained to build trust can't get hired to build it

Jun 16, 2026

•

6 min read

The people best trained to build trust can't get hired to build it

I asked why comms won't hire journalists. 231 people showed up to answer.

Jill Manuel
Jill Manuel

The Trust Shift

A newsletter discussing the changing trust dynamics that are transforming journalism, leadership, and modern communication, and what it means for anyone who needs to build trust with the public today.

© 2026 The Trust Shift.
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