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The Trust Shift

A newsletter discussing the changing trust dynamics that are transforming journalism, leadership, and modern communication, and what it means for anyone who needs to build trust with the public today.

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Latest Articles

content creators

+3

The Trust Shift: Why Visibility is the New Bedrock of Leadership

Jan 27, 2026

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4 min read

The Trust Shift: Why Visibility is the New Bedrock of Leadership

Since people trust institutions less, they look to individuals instead

Jill Manuel
Jill Manuel

content creators

+3

Can a Farm-to-Table Approach Save Local News?

Jan 13, 2026

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5 min read

Can a Farm-to-Table Approach Save Local News?

Fernando Hurtado left NBC to become personally accountable

Jill Manuel
Jill Manuel

content creators

+3

Six Journalists Proving Where Trust Actually Lives

Jan 6, 2026

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6 min read

Six Journalists Proving Where Trust Actually Lives

These creators are building the future

Jill Manuel
Jill Manuel

content creators

+4

Trust in Transition

Dec 30, 2025

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4 min read

Trust in Transition

Leaders and newsrooms can’t hide behind glossy reports or clickbait

Jill Manuel
Jill Manuel

content creators

+3

The Trust Shift: The Rise of the One-Person Institution

Dec 23, 2025

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8 min read

The Trust Shift: The Rise of the One-Person Institution

From "Do I trust you enough to watch you on TV?" to "Do I trust you enough to open your email?"

Jill Manuel
Jill Manuel

content creators

+4

The Trust Migration No One Wants to Talk About

Dec 16, 2025

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8 min read

The Trust Migration No One Wants to Talk About

Audiences didn't abandon journalism. Journalism abandoned the relationship

Jill Manuel
Jill Manuel

content creators

+4

Why Executive Visibility Is No Longer Optional in the Trust Era

Dec 13, 2025

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7 min read

Why Executive Visibility Is No Longer Optional in the Trust Era

Your title used to speak for you. Now silence speaks louder

Jill Manuel
Jill Manuel

content creators

+3

The Myth of Aging Into News: New Data That Shatters a Decades-Old Assumption

Dec 11, 2025

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6 min read

The Myth of Aging Into News: New Data That Shatters a Decades-Old Assumption

The audience legacy media is waiting for isn't coming

Jill Manuel
Jill Manuel

The Trust Shift

A newsletter discussing the changing trust dynamics that are transforming journalism, leadership, and modern communication, and what it means for anyone who needs to build trust with the public today.

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