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marketing

content creators

+6

The BBC just told you where every industry is headed

Aug 19, 2026

•

3 min read

The BBC just told you where every industry is headed

Why institutions are hiring trust instead of building it

Jill Manuel
Jill Manuel

content creators

+4

Deeper, Not Wider

Aug 11, 2026

•

6 min read

Deeper, Not Wider

Every study I have covered this year points the same direction. Kelsey Ogletree built a business on it.

Jill Manuel
Jill Manuel

content creators

+5

The people best trained to build trust can't get hired to build it

Jun 16, 2026

•

6 min read

The people best trained to build trust can't get hired to build it

I asked why comms won't hire journalists. 231 people showed up to answer.

Jill Manuel
Jill Manuel

The Trust Shift

A newsletter discussing the changing trust dynamics that are transforming journalism, leadership, and modern communication, and what it means for anyone who needs to build trust with the public today.

© 2026 The Trust Shift.
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