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Smith Geiger

communications

+4

The Most Expensive Two Words in Journalism

Jun 25, 2026

•

5 min read

The Most Expensive Two Words in Journalism

“No comment” responses from sources are no longer a benign industry reality, but a primary driver of declining trust

Jill Manuel
Jill Manuel

The Trust Shift

A newsletter discussing the changing trust dynamics that are transforming journalism, leadership, and modern communication, and what it means for anyone who needs to build trust with the public today.

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